The Four C’s of Marketing

By | May 31st, 2017|Blog, Learning Curve, Marketing News, Uncategorized|

This blog was originally written in May 2013 Earlier, we [...]

FineBros – How Greed can Cripple your Business

By | May 31st, 2017|Old Newsletters, Uncategorized|

    You may not recall whom the FineBros right [...]

Comments Off on FineBros – How Greed can Cripple your Business

Love is a Lucrative Business

By | May 31st, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Image source – Sharon Spano Roses are red, violets are blue, Valentine’s Day is approaching, but how does this effect you (and your business)? The American National Retail Federation’s Valentine’s Day Consumer Spending Survey reveals that 54.8 percent of consumers in the States will celebrate the romantic holiday this year. On average each person is expected to spend around $146.84, adding up to a total of $19.7 billion! The numbers are huge and people are now more willing than ever to dig deep into their pockets to express their love, not only to their partners but their friends, family and even their pets! […]

Comments Off on Love is a Lucrative Business

Why is Brand Awareness so Important?

By | May 31st, 2017|Old Newsletters, Uncategorized|

  We’ve noticed a lot of businesses have trouble understanding the benefits of brand awareness. Sure, it’s not as good as someone confirming a sale or calling your contact line, but the number of unique impressions (also known as the reach of your ad) can have a positive impact on your future sales.   […]

Comments Off on Why is Brand Awareness so Important?

Multicultural Marketing Matters

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

This article was written by our intern, Zara Doshi!   Is your business guilty of adopting a ‘one size fits all’ approach to multicultural marketing? Are you failing to include the ethnic consumer in your core strategy? Don’t worry, you are not alone. Though this type of marketing aims to target a specific multicultural or ethnic consumer base, many companies miss the mark.  […]

Comments Off on Multicultural Marketing Matters

Avoiding Scope Creep for your Next Project

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

  Anyone who’s ever worked on a group project will be familiar with the idea of “scope creep”, even if you don’t know what the term means yet. Here’s the scoop: a project might start out small and well-defined, but it grows more and more ambitious as more features are added on after the work has already started. This bloats the project until it becomes unfeasible, over-budget, and a huge drain on resources. Sounds familiar? It should – it happens everywhere: school projects, agencies, and (more worryingly), it happens in major corporations as well. […]

Comments Off on Avoiding Scope Creep for your Next Project

Is Your Social Media Authentic Enough?

By | May 30th, 2017|Blog, Email Blasts, Old Newsletters, Uncategorized|

  Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still bring in sales and new leads. In their attempts to try and blend in to the “cool kids”, companies can end up going too far and revealing just how out of touch they are to their target audience. […]

Comments Off on Is Your Social Media Authentic Enough?

Making your Video Advertisements Stand Out

By | May 30th, 2017|Old Newsletters, Uncategorized|

  At Curve, we’ve always said that video was quickly becoming the new standard for advertising. People want to consume media, and the more engaging and eye-catching it is, the more effective it becomes. Video advertising has become much more commonplace, which means a lot more competition for all of us. How do we make our video ads stand out?   […]

Comments Off on Making your Video Advertisements Stand Out

Four Steps to Improve your Facebook Ads

By | May 29th, 2017|Old Newsletters, Uncategorized|

    The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook.   […]

Comments Off on Four Steps to Improve your Facebook Ads

Marketing Lessons from Big Brands

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

  Written by Heather Roy, our Marketing Strategist   It’s safe to say 2015 was the year of some pretty amazing online marketing campaigns. So how did big brands and organizations do it? The good news is that it’s not always about big budgets. In fact, smaller companies could learn a thing or two from the bigwigs about marketing their products and services. This year’s top tactics, after all, were about emotion, engagement, and creativity. […]

Comments Off on Marketing Lessons from Big Brands