Will Facebook’s Lead Ads Make Landing Pages Obsolete?

By | June 4th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Online advertising has always followed a simple formula: an ad drives customers to a landing page where they are enticed to buy a product or schedule a consultation. The closer the ad and the landing page work together, the more effective your ad becomes. (Don’t remember what a landing page is? We’ve got you covered)  Facebook lead ads will change all of that. […]

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Eight Facebook Advertising Terms You Need To Know

By | June 2nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense of the results. […]

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Love is a Lucrative Business

By | May 31st, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Image source – Sharon Spano Roses are red, violets are blue, Valentine’s Day is approaching, but how does this effect you (and your business)? The American National Retail Federation’s Valentine’s Day Consumer Spending Survey reveals that 54.8 percent of consumers in the States will celebrate the romantic holiday this year. On average each person is expected to spend around $146.84, adding up to a total of $19.7 billion! The numbers are huge and people are now more willing than ever to dig deep into their pockets to express their love, not only to their partners but their friends, family and even their pets! […]

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Marketing Lessons from Big Brands

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

  Written by Heather Roy, our Marketing Strategist   It’s safe to say 2015 was the year of some pretty amazing online marketing campaigns. So how did big brands and organizations do it? The good news is that it’s not always about big budgets. In fact, smaller companies could learn a thing or two from the bigwigs about marketing their products and services. This year’s top tactics, after all, were about emotion, engagement, and creativity. […]

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Four Steps to Improve your Facebook Campaigns

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Social Media Training, Uncategorized|

  The Christmas season is one of the most competitive [...]

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How does Social Media Benefit a Comprehensive Marketing Plan?

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

  The next time you’re writing a marketing plan, think about whether social media should be a part of it.   […]

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Is Your Logo’s Colour Sending The Right Message?

By | May 28th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Uncategorized|

It shouldn’t be any secret that we here at Curve Communications really love the colour orange. The decision to use orange in our logo wasn’t just a thoughtless choice; we wanted to project our friendliness and confidence. […]

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Why Getting in the Halloween Spirit is Smart Business

By | May 27th, 2017|Advertising Training, Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our talented intern Amanda Austin In the past few years we’ve seen Halloween go viral in Canada. It’s quickly becoming one of the most popular holidays in terms of consumer spending. Last year we were estimated to have a $1 billion fright economy in Canada, according to the Retail Council of Canada. If you aren’t already using the buzz around Halloween to your businesses’ advantage, you need to get into the Halloween spirit! […]

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Apple Policy Takes Bullseye out of Targeted Advertising

By | May 23rd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Have you ever searched a topic in Google only to later realize that your Facebook feed is flooded with advertisements related to that topic? Maybe you’re planning a wedding and need to find a photographer, so you type in “wedding photographers” in Google. Suddenly, smiling faces of couples on their “big days” make your Facebook feed look like an aisle at a mass marriage ceremony. […]

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You are what you Tweet: Human Branding in the Digital Age

By | May 22nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]

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