JUST. ONE. MORE. WEEK.

By | June 5th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

After the most violent and dizzying of rollercoaster rides, complete [...]

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Will Facebook’s Lead Ads Make Landing Pages Obsolete?

By | June 4th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Online advertising has always followed a simple formula: an ad drives customers to a landing page where they are enticed to buy a product or schedule a consultation. The closer the ad and the landing page work together, the more effective your ad becomes. (Don’t remember what a landing page is? We’ve got you covered)  Facebook lead ads will change all of that. […]

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When Boaty McBoatface Is The Best Thing That Ever Happened to You

By | June 2nd, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

I can’t help feeling a mixture of things today – pride in my homeland for being very funny and typically wry, in a way only the British can be – and also insanely frustrated at a huge PR opportunity that is slowly escaping down the drain. […]

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Eight Facebook Advertising Terms You Need To Know

By | June 2nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense of the results. […]

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What is Facebook Canvas?

By | June 1st, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to action. […]

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Four Hidden Facebook Features You Didn’t Know Existed

By | June 1st, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful for businesses, but are a great way to spruce up your personal Facebook page.   […]

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The Four C’s of Marketing

By | May 31st, 2017|Blog, Learning Curve, Marketing News, Uncategorized|

This blog was originally written in May 2013 Earlier, we [...]

Love is a Lucrative Business

By | May 31st, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Image source – Sharon Spano Roses are red, violets are blue, Valentine’s Day is approaching, but how does this effect you (and your business)? The American National Retail Federation’s Valentine’s Day Consumer Spending Survey reveals that 54.8 percent of consumers in the States will celebrate the romantic holiday this year. On average each person is expected to spend around $146.84, adding up to a total of $19.7 billion! The numbers are huge and people are now more willing than ever to dig deep into their pockets to express their love, not only to their partners but their friends, family and even their pets! […]

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Multicultural Marketing Matters

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

This article was written by our intern, Zara Doshi!   Is your business guilty of adopting a ‘one size fits all’ approach to multicultural marketing? Are you failing to include the ethnic consumer in your core strategy? Don’t worry, you are not alone. Though this type of marketing aims to target a specific multicultural or ethnic consumer base, many companies miss the mark.  […]

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Avoiding Scope Creep for your Next Project

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

  Anyone who’s ever worked on a group project will be familiar with the idea of “scope creep”, even if you don’t know what the term means yet. Here’s the scoop: a project might start out small and well-defined, but it grows more and more ambitious as more features are added on after the work has already started. This bloats the project until it becomes unfeasible, over-budget, and a huge drain on resources. Sounds familiar? It should – it happens everywhere: school projects, agencies, and (more worryingly), it happens in major corporations as well. […]

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