JUST. ONE. MORE. WEEK.

By | June 5th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

After the most violent and dizzying of rollercoaster rides, complete [...]

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When Boaty McBoatface Is The Best Thing That Ever Happened to You

By | June 2nd, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

I can’t help feeling a mixture of things today – pride in my homeland for being very funny and typically wry, in a way only the British can be – and also insanely frustrated at a huge PR opportunity that is slowly escaping down the drain. […]

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How does Social Media Benefit a Comprehensive Marketing Plan?

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

  The next time you’re writing a marketing plan, think about whether social media should be a part of it.   […]

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Our Brand is……

By | May 27th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

This blog post was written by Curve Communications Vice President Amanda Bates Last week, the team at Curve Communications was given the opportunity to attend a preview screening of the new Sandra Bullock/Billy Bob Thornton movie Our Brand is Crisis. […]

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Infographics: Why they Should be in Every Marketer’s Tool Belt

By | May 26th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Written by Amanda Austin, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 per cent of the information transmitted to our brains is visual data. Images, charts and bursts of colour are therefore perfect attention grabbers. […]

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Don’t Underestimate The Power Of The Internet Hate Machine

By | May 25th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Every person in your company probably has something they don’t [...]

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Three Major Social Media Screwups This Summer

By | May 24th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]

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Dealing with a Negative Review

By | May 18th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

For service industries like restaurants, dentists, and even agencies like Curve, receiving a negative review can be a setback to your marketing strategy and your trustworthiness as a company. It might be tempting to just ignore these reviews, but even one unanswered negative review projects a poor image of your business for everyone to see. Think of it from the customer’s point of view. If they see a review of your restaurant with complaints about sluggish service, terrible food, and expensive prices, they might think twice about coming to visit, even if positive ones surround it, especially if the company makes no effort to respond or fix the situation. […]

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One Big Lesson To Take Away From Taylor Swift’s $1,989 Gift To A Fan

By | May 16th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Taylor Swift is in the headlines again for another act of kindness to one of her superfans. The popular singer just sent Rebekah Bortnicker, a huge Taylor Swift fan, a cheque for $1,989 dollars to help pay off her student loans, as well as a hand painted watercolour painting, a necklace, a wallet, a photograph of Taylor painting the watercolour, and several handwritten notes. […]

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What is Sponsorship and Why is it Important?

By | May 13th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the visibility of your brand. We’re not telling you to be the next Nike and pour millions (or billions) of dollars into sponsorship, but sponsoring a small community event here and there could do wonders for your business. […]

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