Five Digital Tools to Test Out this Summer
Is your business bracing for the summer slowdown? Why brace [...]
Champion of the Crescent Participant Paddles to a TV Studio Near You
Petra Raschig is new to the sport of stand up [...]
WOM: The Three Most Important Letters for Marketing Your Business
No matter how many catchy or well-written ads you throw [...]
When Boaty McBoatface Is The Best Thing That Ever Happened to You
I can’t help feeling a mixture of things today – pride in my homeland for being very funny and typically wry, in a way only the British can be – and also insanely frustrated at a huge PR opportunity that is slowly escaping down the drain. […]
Eight Facebook Advertising Terms You Need To Know
For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense of the results. […]
New Facebook Ads Boost Brand Awareness
For those of you familiar with Facebook ads, you might have noticed a brand new option on the ad creation screen. […]
What is Facebook Canvas?
Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to action. […]
Four Hidden Facebook Features You Didn’t Know Existed
There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful for businesses, but are a great way to spruce up your personal Facebook page. […]
Building a Digital Advertising Funnel that Works
The problem with online advertising is there always seems to be a disconnect between your customer seeing your ad and making a purchase. Sending a thousand visitors to your homepage isn’t going make much of a difference if they leave right away. […]
