I can’t help feeling a mixture of things today – pride in my homeland for being very funny and typically wry, in a way only the British can be – and also insanely frustrated at a huge PR opportunity that is slowly escaping down the drain. […]
Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to action. […]
There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful for businesses, but are a great way to spruce up your personal Facebook page. […]
The Christmas season is one of the most competitive [...]
The next time you’re writing a marketing plan, think about whether social media should be a part of it. […]
Written by our talented intern Amanda Austin In the past few years we’ve seen Halloween go viral in Canada. It’s quickly becoming one of the most popular holidays in terms of consumer spending. Last year we were estimated to have a $1 billion fright economy in Canada, according to the Retail Council of Canada. If you aren’t already using the buzz around Halloween to your businesses’ advantage, you need to get into the Halloween spirit! […]
Written by Amanda Austin, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 per cent of the information transmitted to our brains is visual data. Images, charts and bursts of colour are therefore perfect attention grabbers. […]
Written by our intern Jenna MacDonald Ever think you could use Twitter to find a job? Well, you can! When people think about using social media as a resource for finding jobs, many automatically assume LinkedIn is the only way to go. However, Twitter can also be a powerful resource for job hunters. You can use it to reach a comprehensive network of people, including companies and hiring managers. […]
Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]
This blog post was written by Curve Communication intern Jenna MacDonald According to the latest stats, as many as 80 per cent of CEOs are now on social media. It’s easy to understand why so many company chiefs are joining the bandwagon – social media is an excellent platform to showcase thought leadership and bring new ideas to table (or the world!) and influence others. […]
This project has been made possible in part by the Government of Canada. Developed by Curve Communications