Laughter is the Best Medicine for Low Engagement

By | May 22nd, 2017|Blog, Social Media Training, Uncategorized|

Written by Jenna MacDonald, Intern at Curve Communications Many brands feel reluctant to leave their comfort zone and share content that strays too far from the ordinary. However, a recent article on Clickz points out that “no brand wants to be perceived as uptight, old-fashioned, and out of touch”. Brands that remain strictly no-nonsense can still be successful, but occasionally using humour can attract customers, enhance brand recall and boost sales. […]

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Three Killer Social Media Tips for Startups

By | May 22nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

So you and your friends have just started a new business and you’re excited to get your ideas off the ground. However, it’s crucial not to neglect your social media efforts – even if your product hasn’t launched yet! However, startups and small business ventures don’t usually have tons of extra money to spend on advertising, so often that’s out of the picture. Not to worry, there are still plenty of ways to reach your audience without spending a dime. […]

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Hootsuite Lessons: Disaster Proofing Your Social Media

By | May 21st, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  I had the pleasure of attending Hootsuite’s recent #HootupBCB (the BCB stands for BC Business Magazine) earlier this month regarding Social Media Disasters and how to prevent them from happening.   It was a touchy subject that hit very close to home for all of us in the room. We’ve all heard of terrible social media events that have completely destroyed the credibility of major brands.   […]

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Four Marketing Campaigns From Big Companies That Failed Spectacularly

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Quite often, people focus on the marketing campaigns that were wildly successful to try and imitate them. But sometimes, it’s just as educational (and much more entertaining) to watch the campaigns that went down in flames.  […]

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Five Super Non-Technical Ways To Boost Your SEO

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  As a business, you’ll definitely want to be number one on Google’s search engine, but it isn’t always clear how to get there. Google’s animal-themed updates (like Penguin, Panda, and Pigeon) constantly change the rules. In fact, the latest Google Update in April is set to penalize sites that don’t have a mobile optimized website, but that’s a whole different story. You can read more about that here. […]

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Four Big Twitter Mistakes You Need To Avoid

By | May 16th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  Even though Twitter has been around for quite a while now, we still see so many businesses and professionals making basic (and embarrassing) mistakes. Using Twitter properly isn’t difficult, but for those who are still struggling, we’ll show you four common Twitter mistakes and how to avoid them.   […]

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One Big Lesson To Take Away From Taylor Swift’s $1,989 Gift To A Fan

By | May 16th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Taylor Swift is in the headlines again for another act of kindness to one of her superfans. The popular singer just sent Rebekah Bortnicker, a huge Taylor Swift fan, a cheque for $1,989 dollars to help pay off her student loans, as well as a hand painted watercolour painting, a necklace, a wallet, a photograph of Taylor painting the watercolour, and several handwritten notes. […]

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Follow the Social Media Leader

By | May 16th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

By Heather Roy, Junior PR Consultant If you’re a LinkedIn member, you probably receive messages from an email list called “LinkedIn Influencers.” But have you ever wondered how the business-focused networking site designates those “influencers?” […]

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Taking Advantage of Twitter Trends

By | May 14th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Tweeting about a trending (AKA “popular”) topic on Twitter can be a surefire way to get some traction for your online reputation. However, finding the right Twitter trends to tweet about can be difficult. […]

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Three Things you’re Doing Wrong with your Company LinkedIn Page

By | May 12th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

When was the last time you even LOOKED at your company’s LinkedIn page? Do you even have a LinkedIn page? For too many companies, LinkedIn always seems to be “behind” Facebook and Twitter when it comes to social media platforms. […]

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