Are your Tweets Damaging your Business?

By | May 10th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Like it or not, your business is greatly influenced by social media. To succeed online, your business must be credible and provide value to followers through every single tweet. Poorly-thought out tweets can slowly erode a company’s online reputation. Here are three things NOT to do when running a corporate Twitter account. […]

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Google+ Will Increase Your Online Presence

By | May 9th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Google+ is often referred to as a social media graveyard. The social network definitely has a smaller share of the market compared to Facebook and Twitter, but it shouldn’t be overlooked. Here are three big reasons why your business NEEDS a Google+ presence. […]

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Choosing the Perfect Timing for your Social Media Posts

By | May 8th, 2017|Blog, Learning Curve, Marketing, Social Media Training, Uncategorized|

When is the best time for you to send a tweet or post something on Facebook? With automation programs like Hootsuite and Tweetdeck, marketers can easily schedule their posts ahead of time. Unfortunately, the actual time of the posts tend to be overlooked. Why is this important? Studies have shown that half of the total reach of a post will be achieved in the first 30 minutes. Choosing the correct time to post could greatly impact the number of people who will see it. […]

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Facebook Video Metrics coming soon!

By | May 8th, 2017|Learning Curve, Social Media Training, Uncategorized|

Although often forgotten in lieu of YouTube, Facebook’s robust video service has always worked tirelessly to provide streaming services to its users. Facebook just announced new changes a couple of days ago that will allow content creators to dig much deeper into their video stats. […]

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The Importance of a Solid Community

By | May 7th, 2017|Blog, Social Media Training, Uncategorized|

How important is it to raise awareness? Awareness might be a suitable benchmark when it comes to traditional media like television and radio, but social media is a completely different beast.  You can (and should) look beyond awareness and start focusing more on engagement.    Facebook allows companies to talk and message their fans directly. They can build relationships, tailor individual campaigns, and craft their brand image in ways companies never could a decade ago.  Having a solid community of engaged individuals behind your Facebook brand is one of the biggest goals (and challenges) of Facebook marketing.   […]

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Three Tricks Marketers are Using on You Right Now

By | May 6th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Source – CBC For people who aren’t familiar with the inner workings of marketing, there are layers upon layers of subtle manipulation tools that make sure consumers are buying exactly what marketers want them to. Of course, no one thinks they’re dumb enough to fall for such underhanded tricks, but you probably already have! […]

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Viral Videos – What Works and What Doesn’t?

By | May 6th, 2017|Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

“Going viral” is a contentious phrase these days. Every business has seen the success of viral hits like Gangnam Style or Old Spice commercials, and they all want a piece of that kind of exposure – but it’s never that simple. You have to realize that there’s no guaranteed formula for success in viral videos. Many of the biggest viral hits were completely unintentional, and efforts to replicate their fame (even from the same people) are usually nowhere as successful. […]

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Tsilon – The Best Online Campaign You’ve Never Heard Of

By | May 4th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

It was challenging, it was creepy, and it made users want more. It was a little known social media campaign called “Tsilon”, and it started exploding around early 2012 all across Canada. […]

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Social Media Spotlight: Tumblr

By | May 4th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  Tumblr is a woefully underrepresented social media platform when it comes to businesses. Everyone has a Facebook account and a Twitter account, but not very many businesses ever look twice at Tumblr.   […]

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Making the Most of Valentine’s Day Marketing

By | May 4th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Valentine’s Day is fast approaching and it’s important to seize the day! Holiday marketing is one of the oldest yet most effective ways to get a response from your audience. The end goal here isn’t just to post something because everyone else is doing it, but it gives you a chance to engage with your followers. Here a couple of things you can do for Valentine’s Day, and how other companies have handled it. […]

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