Multicultural Marketing Matters

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

This article was written by our intern, Zara Doshi!   Is your business guilty of adopting a ‘one size fits all’ approach to multicultural marketing? Are you failing to include the ethnic consumer in your core strategy? Don’t worry, you are not alone. Though this type of marketing aims to target a specific multicultural or ethnic consumer base, many companies miss the mark.  […]

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Avoiding Scope Creep for your Next Project

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

  Anyone who’s ever worked on a group project will be familiar with the idea of “scope creep”, even if you don’t know what the term means yet. Here’s the scoop: a project might start out small and well-defined, but it grows more and more ambitious as more features are added on after the work has already started. This bloats the project until it becomes unfeasible, over-budget, and a huge drain on resources. Sounds familiar? It should – it happens everywhere: school projects, agencies, and (more worryingly), it happens in major corporations as well. […]

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Is Your Social Media Authentic Enough?

By | May 30th, 2017|Blog, Email Blasts, Old Newsletters, Uncategorized|

  Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still bring in sales and new leads. In their attempts to try and blend in to the “cool kids”, companies can end up going too far and revealing just how out of touch they are to their target audience. […]

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Marketing Lessons from Big Brands

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

  Written by Heather Roy, our Marketing Strategist   It’s safe to say 2015 was the year of some pretty amazing online marketing campaigns. So how did big brands and organizations do it? The good news is that it’s not always about big budgets. In fact, smaller companies could learn a thing or two from the bigwigs about marketing their products and services. This year’s top tactics, after all, were about emotion, engagement, and creativity. […]

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Four Steps to Improve your Facebook Campaigns

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Social Media Training, Uncategorized|

  The Christmas season is one of the most competitive [...]

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How does Social Media Benefit a Comprehensive Marketing Plan?

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

  The next time you’re writing a marketing plan, think about whether social media should be a part of it.   […]

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Is Your Logo’s Colour Sending The Right Message?

By | May 28th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Uncategorized|

It shouldn’t be any secret that we here at Curve Communications really love the colour orange. The decision to use orange in our logo wasn’t just a thoughtless choice; we wanted to project our friendliness and confidence. […]

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Snap Out of It: Snapchat’s here to Stay

By | May 28th, 2017|Blog, Learning Curve, Uncategorized|

Image Source – CNN   This article was written by our Marketing Strategist Heather Roy   Despite being the fastest growing social network, Snapchat has yet to garner serious attention from the business world. […]

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Major Business Lessons I Learned From Japanese Culture

By | May 27th, 2017|Blog, Uncategorized|

  Written by Justin Wong, Digital Strategist. I recently had the privilege to take a short trip to Japan in mid-September with my fiancée. While neither of us are Japanese, we loved all the unique things you can only find in Japan.   If you’ve never been to Japan, it is a very different culture than back in North America. Is that a bad thing? Not necessarily. You can definitely apply some aspects of Japanese business culture to your business.   […]

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Our Brand is……

By | May 27th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

This blog post was written by Curve Communications Vice President Amanda Bates Last week, the team at Curve Communications was given the opportunity to attend a preview screening of the new Sandra Bullock/Billy Bob Thornton movie Our Brand is Crisis. […]

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