Why Getting in the Halloween Spirit is Smart Business

By | May 27th, 2017|Advertising Training, Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our talented intern Amanda Austin In the past few years we’ve seen Halloween go viral in Canada. It’s quickly becoming one of the most popular holidays in terms of consumer spending. Last year we were estimated to have a $1 billion fright economy in Canada, according to the Retail Council of Canada. If you aren’t already using the buzz around Halloween to your businesses’ advantage, you need to get into the Halloween spirit! […]

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Infographics: Why they Should be in Every Marketer’s Tool Belt

By | May 26th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Written by Amanda Austin, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 per cent of the information transmitted to our brains is visual data. Images, charts and bursts of colour are therefore perfect attention grabbers. […]

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The Phew Factor

By | May 26th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

  Written by Amanda Bates, Managing Partner   There’s a well-known saying that “there’s no such thing as bad publicity,” and often as marketers, we subscribe to this way of thinking ourselves. To quote someone who really GOT IT early on, Oscar Wilde said: “There is only one thing worse than being talked about; and that is NOT being talked about.”   […]

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Don’t Underestimate The Power Of The Internet Hate Machine

By | May 25th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Every person in your company probably has something they don’t [...]

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Crisis Management: Infidelity Website Ashley Madison Gets Hacked!

By | May 25th, 2017|Blog, Uncategorized|

Written by our intern Jenna MacDonald. The Canadian-based cheating website Ashley Madison has recently been hacked by a group identified as ‘The Impact Team’. The organization claims the reason behind the hack is the company’s apparent lie concerning their ‘full delete’ option, which is supposed to erase all activity and information from user profiles. However, the hackers claim the users’ full names and credit card information are still stored on the server. […]

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Using Twitter to find your next Job

By | May 24th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our intern Jenna MacDonald Ever think you could use Twitter to find a job? Well, you can! When people think about using social media as a resource for finding jobs, many automatically assume LinkedIn is the only way to go. However, Twitter can also be a powerful resource for job hunters. You can use it to reach a comprehensive network of people, including companies and hiring managers. […]

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Three Major Social Media Screwups This Summer

By | May 24th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]

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Apple Policy Takes Bullseye out of Targeted Advertising

By | May 23rd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Have you ever searched a topic in Google only to later realize that your Facebook feed is flooded with advertisements related to that topic? Maybe you’re planning a wedding and need to find a photographer, so you type in “wedding photographers” in Google. Suddenly, smiling faces of couples on their “big days” make your Facebook feed look like an aisle at a mass marriage ceremony. […]

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Are you the Chief of your Company? Then you better get Social!

By | May 23rd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

This blog post was written by Curve Communication intern Jenna MacDonald According to the latest stats, as many as 80 per cent of CEOs are now on social media. It’s easy to understand why so many company chiefs are joining the bandwagon – social media is an excellent platform to showcase thought leadership and bring new ideas to table (or the world!) and influence others. […]

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Laughter is the Best Medicine for Low Engagement

By | May 22nd, 2017|Blog, Social Media Training, Uncategorized|

Written by Jenna MacDonald, Intern at Curve Communications Many brands feel reluctant to leave their comfort zone and share content that strays too far from the ordinary. However, a recent article on Clickz points out that “no brand wants to be perceived as uptight, old-fashioned, and out of touch”. Brands that remain strictly no-nonsense can still be successful, but occasionally using humour can attract customers, enhance brand recall and boost sales. […]

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