Three Killer Social Media Tips for Startups

By | May 22nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

So you and your friends have just started a new business and you’re excited to get your ideas off the ground. However, it’s crucial not to neglect your social media efforts – even if your product hasn’t launched yet! However, startups and small business ventures don’t usually have tons of extra money to spend on advertising, so often that’s out of the picture. Not to worry, there are still plenty of ways to reach your audience without spending a dime. […]

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You are what you Tweet: Human Branding in the Digital Age

By | May 22nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]

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Hootsuite Lessons: Disaster Proofing Your Social Media

By | May 21st, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  I had the pleasure of attending Hootsuite’s recent #HootupBCB (the BCB stands for BC Business Magazine) earlier this month regarding Social Media Disasters and how to prevent them from happening.   It was a touchy subject that hit very close to home for all of us in the room. We’ve all heard of terrible social media events that have completely destroyed the credibility of major brands.   […]

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Crocs Comeback: An Integrated Approach to Brand Revival

By | May 20th, 2017|Blog, Industry News, Marketing Training|

 Photo courtesy: Crocs This article was written by our Marketing [...]

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How “Charlotte” is Good Marketing for the Royal Family      

By | May 19th, 2017|Blog, Industry News, Uncategorized|

Written by Justin Wong and Amanda Bates In case you (somehow) missed the news, The Duke and Duchess of Cambridge have named their newborn daughter Princess, Charlotte Elizabeth Diana. What’s in a name? If we were to close our eyes and pretend that the Royal Family is just another business organization (Diana herself used to call them “The Firm”), the choice of this baby’s name is a very smart move. The full name “Charlotte Elizabeth Diana” is an homage to different members of the royal family. […]

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Facebook’s News Feed Update Damages The Reach of your Business Page

By | May 19th, 2017|Blog, Industry News, Uncategorized|

  Facebook has just announced a change in how users [...]

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What It Takes To Become An Entrepreneur

By | May 19th, 2017|Blog, Learning Curve, Uncategorized|

  This week, we’re focusing on those wanting a fresh start in their careers (and their lives) by starting their own business. To get some valuable insight into what it takes to build a business from the ground up, we’ve interviewed entrepreneur and former CEO Cora Schupp to give us some insight on how she found success. Cora has created and sold several thriving cleaning businesses like Masterpiece Floor Maintenance Ltd. and The Janitor Room Supply House. […]

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Four Marketing Campaigns From Big Companies That Failed Spectacularly

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Quite often, people focus on the marketing campaigns that were wildly successful to try and imitate them. But sometimes, it’s just as educational (and much more entertaining) to watch the campaigns that went down in flames.  […]

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Five Super Non-Technical Ways To Boost Your SEO

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  As a business, you’ll definitely want to be number one on Google’s search engine, but it isn’t always clear how to get there. Google’s animal-themed updates (like Penguin, Panda, and Pigeon) constantly change the rules. In fact, the latest Google Update in April is set to penalize sites that don’t have a mobile optimized website, but that’s a whole different story. You can read more about that here. […]

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Three Paid Marketing Tools That Are Worth Every Penny

By | May 18th, 2017|Blog, Industry News, Marketing Training|

As a small business, Curve deeply understands the importance of keeping costs down. There are hundreds of different paid marketing platforms out there, from social media feeds to brand analytics platforms. How do you know which ones are worth the money? […]

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