The Phew Factor

By | May 26th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

  Written by Amanda Bates, Managing Partner   There’s a well-known saying that “there’s no such thing as bad publicity,” and often as marketers, we subscribe to this way of thinking ourselves. To quote someone who really GOT IT early on, Oscar Wilde said: “There is only one thing worse than being talked about; and that is NOT being talked about.”   […]

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Don’t Underestimate The Power Of The Internet Hate Machine

By | May 25th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Every person in your company probably has something they don’t [...]

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Crocs Comeback: An Integrated Approach to Brand Revival

By | May 20th, 2017|Blog, Industry News, Marketing Training|

 Photo courtesy: Crocs This article was written by our Marketing [...]

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How “Charlotte” is Good Marketing for the Royal Family      

By | May 19th, 2017|Blog, Industry News, Uncategorized|

Written by Justin Wong and Amanda Bates In case you (somehow) missed the news, The Duke and Duchess of Cambridge have named their newborn daughter Princess, Charlotte Elizabeth Diana. What’s in a name? If we were to close our eyes and pretend that the Royal Family is just another business organization (Diana herself used to call them “The Firm”), the choice of this baby’s name is a very smart move. The full name “Charlotte Elizabeth Diana” is an homage to different members of the royal family. […]

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Facebook’s News Feed Update Damages The Reach of your Business Page

By | May 19th, 2017|Blog, Industry News, Uncategorized|

  Facebook has just announced a change in how users [...]

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Three Paid Marketing Tools That Are Worth Every Penny

By | May 18th, 2017|Blog, Industry News, Marketing Training|

As a small business, Curve deeply understands the importance of keeping costs down. There are hundreds of different paid marketing platforms out there, from social media feeds to brand analytics platforms. How do you know which ones are worth the money? […]

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What are Facebook Relevance Scores?

By | May 17th, 2017|Blog, Industry News, Uncategorized|

Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well they are received by the audience from a scale of 1 to 10, with 10 being the highest possible score. According to the company blog post, “Relevance Score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience.”   […]

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Sony Hacked to Pieces

By | May 15th, 2017|Blog, Industry News, Uncategorized|

By Heather Roy, Junior PR Consultant “If you can’t say anything nice, don’t say anything at all.” This age-old adage has come back to bite the reputations of some pretty high-profile Hollywood executives through the recent Sony Pictures hack. […]

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Paper Revives Email Newsletter to Hook Readers With Good News

By | May 13th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

Written by Heather Roy, Junior PR Consultant at Curve Communications Back in June we asked our readers to consider whether or not email marketing is dead. In an age when people receive more spam than legitimate messages, it is hard to imagine that selling anything through email is still a lucrative endeavour. But we found an example of how one news organization is turning to email to help its readers see through the information storm on social media. […]

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Marketing Mishaps 101: Malaysia Airlines

By | May 12th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Let’s say you’re a high-up executive at Malaysia Airlines. Your public image has taken quite a hit with recent events with MH370 going missing back in March and MH17 being shot down over East Ukraine. According to the Sydney Morning Herald, the company has been suffering from sizeable financial woes, major job cuts, and a recent sexual assault scandal. […]

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