Marketing Lessons from Big Brands

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

  Written by Heather Roy, our Marketing Strategist   It’s safe to say 2015 was the year of some pretty amazing online marketing campaigns. So how did big brands and organizations do it? The good news is that it’s not always about big budgets. In fact, smaller companies could learn a thing or two from the bigwigs about marketing their products and services. This year’s top tactics, after all, were about emotion, engagement, and creativity. […]

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Four Steps to Improve your Facebook Campaigns

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Social Media Training, Uncategorized|

  The Christmas season is one of the most competitive [...]

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How does Social Media Benefit a Comprehensive Marketing Plan?

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

  The next time you’re writing a marketing plan, think about whether social media should be a part of it.   […]

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Is Your Logo’s Colour Sending The Right Message?

By | May 28th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Uncategorized|

It shouldn’t be any secret that we here at Curve Communications really love the colour orange. The decision to use orange in our logo wasn’t just a thoughtless choice; we wanted to project our friendliness and confidence. […]

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Snap Out of It: Snapchat’s here to Stay

By | May 28th, 2017|Blog, Learning Curve, Uncategorized|

Image Source – CNN   This article was written by our Marketing Strategist Heather Roy   Despite being the fastest growing social network, Snapchat has yet to garner serious attention from the business world. […]

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Our Brand is……

By | May 27th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

This blog post was written by Curve Communications Vice President Amanda Bates Last week, the team at Curve Communications was given the opportunity to attend a preview screening of the new Sandra Bullock/Billy Bob Thornton movie Our Brand is Crisis. […]

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Why Getting in the Halloween Spirit is Smart Business

By | May 27th, 2017|Advertising Training, Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our talented intern Amanda Austin In the past few years we’ve seen Halloween go viral in Canada. It’s quickly becoming one of the most popular holidays in terms of consumer spending. Last year we were estimated to have a $1 billion fright economy in Canada, according to the Retail Council of Canada. If you aren’t already using the buzz around Halloween to your businesses’ advantage, you need to get into the Halloween spirit! […]

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Infographics: Why they Should be in Every Marketer’s Tool Belt

By | May 26th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Written by Amanda Austin, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 per cent of the information transmitted to our brains is visual data. Images, charts and bursts of colour are therefore perfect attention grabbers. […]

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The Phew Factor

By | May 26th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

  Written by Amanda Bates, Managing Partner   There’s a well-known saying that “there’s no such thing as bad publicity,” and often as marketers, we subscribe to this way of thinking ourselves. To quote someone who really GOT IT early on, Oscar Wilde said: “There is only one thing worse than being talked about; and that is NOT being talked about.”   […]

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Don’t Underestimate The Power Of The Internet Hate Machine

By | May 25th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Every person in your company probably has something they don’t [...]

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