Using Twitter to find your next Job

By | May 24th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our intern Jenna MacDonald Ever think you could use Twitter to find a job? Well, you can! When people think about using social media as a resource for finding jobs, many automatically assume LinkedIn is the only way to go. However, Twitter can also be a powerful resource for job hunters. You can use it to reach a comprehensive network of people, including companies and hiring managers. […]

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Three Major Social Media Screwups This Summer

By | May 24th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]

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Apple Policy Takes Bullseye out of Targeted Advertising

By | May 23rd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Have you ever searched a topic in Google only to later realize that your Facebook feed is flooded with advertisements related to that topic? Maybe you’re planning a wedding and need to find a photographer, so you type in “wedding photographers” in Google. Suddenly, smiling faces of couples on their “big days” make your Facebook feed look like an aisle at a mass marriage ceremony. […]

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Are you the Chief of your Company? Then you better get Social!

By | May 23rd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

This blog post was written by Curve Communication intern Jenna MacDonald According to the latest stats, as many as 80 per cent of CEOs are now on social media. It’s easy to understand why so many company chiefs are joining the bandwagon – social media is an excellent platform to showcase thought leadership and bring new ideas to table (or the world!) and influence others. […]

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Three Killer Social Media Tips for Startups

By | May 22nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

So you and your friends have just started a new business and you’re excited to get your ideas off the ground. However, it’s crucial not to neglect your social media efforts – even if your product hasn’t launched yet! However, startups and small business ventures don’t usually have tons of extra money to spend on advertising, so often that’s out of the picture. Not to worry, there are still plenty of ways to reach your audience without spending a dime. […]

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You are what you Tweet: Human Branding in the Digital Age

By | May 22nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]

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Hootsuite Lessons: Disaster Proofing Your Social Media

By | May 21st, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  I had the pleasure of attending Hootsuite’s recent #HootupBCB (the BCB stands for BC Business Magazine) earlier this month regarding Social Media Disasters and how to prevent them from happening.   It was a touchy subject that hit very close to home for all of us in the room. We’ve all heard of terrible social media events that have completely destroyed the credibility of major brands.   […]

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What It Takes To Become An Entrepreneur

By | May 19th, 2017|Blog, Learning Curve, Uncategorized|

  This week, we’re focusing on those wanting a fresh start in their careers (and their lives) by starting their own business. To get some valuable insight into what it takes to build a business from the ground up, we’ve interviewed entrepreneur and former CEO Cora Schupp to give us some insight on how she found success. Cora has created and sold several thriving cleaning businesses like Masterpiece Floor Maintenance Ltd. and The Janitor Room Supply House. […]

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Four Marketing Campaigns From Big Companies That Failed Spectacularly

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Quite often, people focus on the marketing campaigns that were wildly successful to try and imitate them. But sometimes, it’s just as educational (and much more entertaining) to watch the campaigns that went down in flames.  […]

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Five Super Non-Technical Ways To Boost Your SEO

By | May 18th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  As a business, you’ll definitely want to be number one on Google’s search engine, but it isn’t always clear how to get there. Google’s animal-themed updates (like Penguin, Panda, and Pigeon) constantly change the rules. In fact, the latest Google Update in April is set to penalize sites that don’t have a mobile optimized website, but that’s a whole different story. You can read more about that here. […]

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