Dealing with a Negative Review

By | May 18th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

For service industries like restaurants, dentists, and even agencies like Curve, receiving a negative review can be a setback to your marketing strategy and your trustworthiness as a company. It might be tempting to just ignore these reviews, but even one unanswered negative review projects a poor image of your business for everyone to see. Think of it from the customer’s point of view. If they see a review of your restaurant with complaints about sluggish service, terrible food, and expensive prices, they might think twice about coming to visit, even if positive ones surround it, especially if the company makes no effort to respond or fix the situation. […]

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Four Amateur Mistakes To Avoid When Creating Facebook Ads

By | May 17th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

We’ve seen so many small businesses and startups whose Facebook pages have great content and engagement, but who still shy away from spending any advertising money. Maybe it’s because they don’t want to waste any money or maybe they don’t have the right expertise, but either way, there’s a good chance Facebook advertising can help your business get noticed. […]

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The Best Superbowl Ads of 2015

By | May 17th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

You already know Curve Communications can manage your advertising campaigns from start to finish, including the ad creation itself – so we look forward to the Superbowl each year more for the ads than the football! Next year in Canada, thanks to a change in CRTC rules, we’ll FINALLY be able to see those ads during the game. But while we wait, and for those of you who only saw the ads that ran in Canadian news shows, here is a countdown of our to three favourites that you might have missed…and one truly awful ad that might be the worst in history. […]

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Four Big Twitter Mistakes You Need To Avoid

By | May 16th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

  Even though Twitter has been around for quite a while now, we still see so many businesses and professionals making basic (and embarrassing) mistakes. Using Twitter properly isn’t difficult, but for those who are still struggling, we’ll show you four common Twitter mistakes and how to avoid them.   […]

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One Big Lesson To Take Away From Taylor Swift’s $1,989 Gift To A Fan

By | May 16th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Taylor Swift is in the headlines again for another act of kindness to one of her superfans. The popular singer just sent Rebekah Bortnicker, a huge Taylor Swift fan, a cheque for $1,989 dollars to help pay off her student loans, as well as a hand painted watercolour painting, a necklace, a wallet, a photograph of Taylor painting the watercolour, and several handwritten notes. […]

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Follow the Social Media Leader

By | May 16th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

By Heather Roy, Junior PR Consultant If you’re a LinkedIn member, you probably receive messages from an email list called “LinkedIn Influencers.” But have you ever wondered how the business-focused networking site designates those “influencers?” […]

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Which Christmas Hashtags Are Most Popular?

By | May 15th, 2017|Blog, Learning Curve, Uncategorized|

On Twitter, using the trending Christmas hashtags will greatly impact how popular your tweets will become. […]

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Taking Advantage of Twitter Trends

By | May 14th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Tweeting about a trending (AKA “popular”) topic on Twitter can be a surefire way to get some traction for your online reputation. However, finding the right Twitter trends to tweet about can be difficult. […]

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Making Sense of your Google Analytics

By | May 14th, 2017|Blog, Learning Curve, Uncategorized|

If you have a website but you aren’t checking your performance, you’re wasting your time and resources. Being able to measure how well your site is doing is crucial to the success of your online brand. If your website gets a lot of visits, but no leads, then there may be a problem with the design or copy on your site. Thankfully, Google Analytics can tell you everything you need to know about your site’s popularity. Performance is more than just the total number of website visitors; there are many other factors that influence the health of your website. […]

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Use This Free Template to Build the Perfect Marketing Plan

By | May 14th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

For every new project your business takes on, you need to write a good marketing plan. Marketing plans involve a lot of research, analysis, and a comprehensive recommendation. […]

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