A Free Guide to Finding Your Motivation

By | May 13th, 2017|Blog, Learning Curve, Uncategorized|

Our good friend Brendon Burchard is giving away his newest book, “The Motivation Manifesto”! The book comes out on October 28th, so we haven’t had the chance to read it yet (though we are definitely on the waiting list), but even from the introduction we can tell that it’ll be more than a regular self-help book. Get it now here: https://www.kajabinext.com/a/27gJRq9X_4 […]

Comments Off on A Free Guide to Finding Your Motivation

Paper Revives Email Newsletter to Hook Readers With Good News

By | May 13th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

Written by Heather Roy, Junior PR Consultant at Curve Communications Back in June we asked our readers to consider whether or not email marketing is dead. In an age when people receive more spam than legitimate messages, it is hard to imagine that selling anything through email is still a lucrative endeavour. But we found an example of how one news organization is turning to email to help its readers see through the information storm on social media. […]

Comments Off on Paper Revives Email Newsletter to Hook Readers With Good News

Eight Ways to Sell a Message Through Advertising

By | May 13th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Figuring out how to say something is often just as important as figuring out what to say in the first place. The “how” is known as the Creative Execution Style, and will vary greatly based on your message and your target audience. Think about which method is the most effective for the people you’re trying to reach. Below are eight different techniques to consider: […]

Comments Off on Eight Ways to Sell a Message Through Advertising

What is Sponsorship and Why is it Important?

By | May 13th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the visibility of your brand. We’re not telling you to be the next Nike and pour millions (or billions) of dollars into sponsorship, but sponsoring a small community event here and there could do wonders for your business. […]

Comments Off on What is Sponsorship and Why is it Important?

Three Things you’re Doing Wrong with your Company LinkedIn Page

By | May 12th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

When was the last time you even LOOKED at your company’s LinkedIn page? Do you even have a LinkedIn page? For too many companies, LinkedIn always seems to be “behind” Facebook and Twitter when it comes to social media platforms. […]

Comments Off on Three Things you’re Doing Wrong with your Company LinkedIn Page

Marketing Mishaps 101: Malaysia Airlines

By | May 12th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Let’s say you’re a high-up executive at Malaysia Airlines. Your public image has taken quite a hit with recent events with MH370 going missing back in March and MH17 being shot down over East Ukraine. According to the Sydney Morning Herald, the company has been suffering from sizeable financial woes, major job cuts, and a recent sexual assault scandal. […]

Comments Off on Marketing Mishaps 101: Malaysia Airlines

Four Cool Google Tricks You May Not Know

By | May 11th, 2017|Blog, Learning Curve, Uncategorized|

It’s safe to say that if you’re reading this, you probably use Google in some way, shape, or form. Google has expanded from being just a search engine to a full suite of online services. It’s a shame then that many people have no idea just what they can do with Google. Here’s a hint: It’s a lot more than just searching for stuff. […]

Comments Off on Four Cool Google Tricks You May Not Know

Six Tips To Give You Confidence During Your Next Job Interview

By | May 10th, 2017|Blog, Learning Curve, Uncategorized|

Those of us with jobs and careers at the moment can all still vividly remember a time when we were nervously sitting outside an important-looking office waiting for an emotionless secretary to buzz us in. Even though I had always been a good public speaker, job interviews are still one of the most stressful situations to me. If you’re a student fresh out of college or university or someone just looking for a new career, I’m happy to share a few of my tips and techniques to help you get through your next interview. Ultimately, it all boils down to one simple thing: confidence. […]

Comments Off on Six Tips To Give You Confidence During Your Next Job Interview

Are your Tweets Damaging your Business?

By | May 10th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Like it or not, your business is greatly influenced by social media. To succeed online, your business must be credible and provide value to followers through every single tweet. Poorly-thought out tweets can slowly erode a company’s online reputation. Here are three things NOT to do when running a corporate Twitter account. […]

Comments Off on Are your Tweets Damaging your Business?

Subtle Guerilla Marketing – Smaller May Be Better

By | May 10th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

We spoke about the power of guerilla marketing in the past, but its such an interesting topic that it’s definitely worth a second look. […]

Comments Off on Subtle Guerilla Marketing – Smaller May Be Better