WOM: The Three Most Important Letters for Marketing Your Business

By | June 2nd, 2017|Blog, Marketing News, Marketing Training|

No matter how many catchy or well-written ads you throw [...]

Comments Off on WOM: The Three Most Important Letters for Marketing Your Business

Crocs Comeback: An Integrated Approach to Brand Revival

By | May 20th, 2017|Blog, Industry News, Marketing Training|

 Photo courtesy: Crocs This article was written by our Marketing [...]

Comments Off on Crocs Comeback: An Integrated Approach to Brand Revival

Three Paid Marketing Tools That Are Worth Every Penny

By | May 18th, 2017|Blog, Industry News, Marketing Training|

As a small business, Curve deeply understands the importance of keeping costs down. There are hundreds of different paid marketing platforms out there, from social media feeds to brand analytics platforms. How do you know which ones are worth the money? […]

Comments Off on Three Paid Marketing Tools That Are Worth Every Penny

Switching Costs – How To Hold on to Your Followers

By | May 3rd, 2017|Blog, Industry News, Marketing Training, Uncategorized|

Even if you don’t know what switching costs (or switching barriers) are, your business might already have some in place. Switching costs are tangible reasons (both positive or negative) why customers should stick with your business. The more competitive the industry, the more important it is to have switching costs. Traditionally, switching costs have been about punishing your customers for switching to a competitor, but right now we want to focus on positive switching costs.   […]

Comments Off on Switching Costs – How To Hold on to Your Followers

Looking Beyond Likes

By | May 3rd, 2017|Blog, Industry News, Marketing Training, Uncategorized|

Every company wants to increase the number of likes on their Facebook page. For a business, having lots of likes provides valuable brand awareness and establishes the foundation of your social media presence. However, it’s important to stay focused on your long-term goals. […]

Comments Off on Looking Beyond Likes

The Four P’s of Marketing

By | April 20th, 2017|Marketing Training, Uncategorized|

This week we'd thought we'd bring out something vintage and [...]