How to Breathe some Life into your Facebook Posts
How engaging are your Facebook posts? Are you getting the kind of attention and interaction you were looking for? Here are three solid dos and don’ts when it comes to posting content on Facebook. […]
Choosing the Perfect Timing for your Social Media Posts
When is the best time for you to send a tweet or post something on Facebook? With automation programs like Hootsuite and Tweetdeck, marketers can easily schedule their posts ahead of time. Unfortunately, the actual time of the posts tend to be overlooked. Why is this important? Studies have shown that half of the total reach of a post will be achieved in the first 30 minutes. Choosing the correct time to post could greatly impact the number of people who will see it. […]
Social Media Consequences – A Cautionary Tale
Carelessness. Stupidity. Mismanagement. There are a lot of ways to describe some of the events that happened in the last week, but none of them are very positive. It’s a harsh reminder for the rest of us that poor or thoughtless use of social media can backfire. […]
Facebook Introduces Premium Video Ads
Image credit to siliconangle.com Facebook has just announced they will begin premium video ads on Facebook for select advertisers. While changes will be spread out over the next few months, this brings a whole new level of business branding to the social media network. […]
Great Guerrilla Marketing
Guerrilla marketing is a way for businesses to really think outside the box when it comes to promoting a product. Creative Guerrilla Marketing defines it as “an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.” One of the biggest goals of guerrilla marketing is to break away from the competition. By being unconventional and innovative, the hope is that people will talk and discuss the ad. If you’re worried that your new ad will be buried underneath hundreds of others (pro tip: it probably will be), it may be time to consider guerrilla marketing. […]
Mental Shortcuts that Cost you Money
How many decisions have you made that end up losing you money? Everyone wants to be known as rational and logical. Being able to make an informed decision is just as crucial for businesses as it is for individuals. As much as we try to make the right decision, however, our brain tends to rely on mental shortcuts, or “biases” to get us through the day. Unfortunately, many of these shortcuts are stupid and WILL cost you money. […]
Four Great Productivity Boosters
Do you find yourself having trouble concentrating at work? Everyone has their own little systems to maximize their productivity, whether it’s Post-it notes or listening to music. Here are some we use at Curve to stay focused and productive throughout the day. […]
Social Media Spotlight – Chirp
Almost every company uses Twitter and Facebook these days and many have used YouTube, Instagram, and LinkedIn as well, but do you want to expand your business somewhere new? There’s always a risk for a company moving outside their comfort zone. If the network is too small or is targeting the wrong crowd, marketing efforts (and money) will be wasted. Furthermore, strategies that work well for one social media may be catastrophic for another. […]
Getting Your Customers Emotional (And Why It Works!)
We talked about Coca-Cola’s recent feel-good marketing campaign in an earlier blog post, but it seems other big companies have thrown out some emotional pieces lately. These sorts of positive, emotionally-charged advertisements are a form of emotional appeal, and they can drastically improve your brand image. […]
