Marketing Mishaps 101: Malaysia Airlines

By | May 12th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Let’s say you’re a high-up executive at Malaysia Airlines. Your public image has taken quite a hit with recent events with MH370 going missing back in March and MH17 being shot down over East Ukraine. According to the Sydney Morning Herald, the company has been suffering from sizeable financial woes, major job cuts, and a recent sexual assault scandal. […]

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Crisis Communication Done Right

By | May 8th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

Crisis communication is something no one ever wants to do. If one of your employees accidentally tweeted something they shouldn’t have, or your overseas contractor is revealed to have human rights violations, you need to think very hard about what your response will be. We’ve been focusing a lot about how crisis communication is done wrong and how to avoid it, but today we wanted to talk about an organization that did all the right things (so far). […]

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Greenwashing – Why it’s not worth it

By | May 7th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

The trend for businesses to go “green” is one that has grown tremendously popular in recent years. As more and more companies took up the mantle of environmentalism or talked about “giving back to the community,” it became almost a requirement to have some form of altruism in your business. Nowadays, so many companies advertise themselves as being environmentally- or community-focused because it gives them a lot of good will and improves their brand image. […]

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Five Body Language Signals That Will Ruin your Interview

By | May 7th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

Here at Curve, we see a LOT of job applications every month from people wanting to join our team. It’s amazing how quickly someone’s body language can affect their chances of being hired. Whether you’re doing a job interview or pitching to the board of directors, your body language can give off a bad impression before you’ve even started. If you don’t want to send the wrong message, here are five basic body language signals to avoid at ALL costs. […]

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Viral Videos – What Works and What Doesn’t?

By | May 6th, 2017|Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

“Going viral” is a contentious phrase these days. Every business has seen the success of viral hits like Gangnam Style or Old Spice commercials, and they all want a piece of that kind of exposure – but it’s never that simple. You have to realize that there’s no guaranteed formula for success in viral videos. Many of the biggest viral hits were completely unintentional, and efforts to replicate their fame (even from the same people) are usually nowhere as successful. […]

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Crisis Communications: 24 Hours of Scandal

By | April 30th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

Within 24 hours, two crisis stories broke, with two very [...]

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Your Event: How To Market

By | April 30th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

On Tuesday, October 22, Curve will be presenting as part [...]

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Ten Ways to Improve your Public Relations Efforts

By | April 25th, 2017|Blog, Public Relations Training, Uncategorized|

As a public relations team filled with former editors, producers [...]

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PR 101: Know Thy Audience

By | April 23rd, 2017|Blog, Public Relations Training, Uncategorized|

It's PR 101: Know Your Audience. Cater your content to [...]

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Which Media Should You Be Pitching Your Story To?

By | April 21st, 2017|Public Relations Training, Uncategorized|

Media relations, either done yourself or through an agency, requires a strategic [...]