Infographics: Why they Should be in Every Marketer’s Tool Belt

By | May 26th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Written by Amanda Austin, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 per cent of the information transmitted to our brains is visual data. Images, charts and bursts of colour are therefore perfect attention grabbers. […]

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Spectrum Skyworks Corporate Video

By | May 26th, 2017|Marketing, Uncategorized|

 

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The Phew Factor

By | May 26th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

  Written by Amanda Bates, Managing Partner   There’s a well-known saying that “there’s no such thing as bad publicity,” and often as marketers, we subscribe to this way of thinking ourselves. To quote someone who really GOT IT early on, Oscar Wilde said: “There is only one thing worse than being talked about; and that is NOT being talked about.”   […]

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Why Online Reputation Matters to Restaurants

By | May 25th, 2017|Old Newsletters, Uncategorized|

Whether you’re in Vancouver or in the heart of New [...]

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Our Five-Step Process for Narrowing down your Target Market

By | May 25th, 2017|Old Newsletters, Uncategorized|

    There’s a lot of legwork and planning that [...]

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Don’t Underestimate The Power Of The Internet Hate Machine

By | May 25th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Every person in your company probably has something they don’t [...]

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Crisis Management: Infidelity Website Ashley Madison Gets Hacked!

By | May 25th, 2017|Blog, Uncategorized|

Written by our intern Jenna MacDonald. The Canadian-based cheating website Ashley Madison has recently been hacked by a group identified as ‘The Impact Team’. The organization claims the reason behind the hack is the company’s apparent lie concerning their ‘full delete’ option, which is supposed to erase all activity and information from user profiles. However, the hackers claim the users’ full names and credit card information are still stored on the server. […]

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5 Essential Online Tools for Businesses in 2015

By | May 24th, 2017|Old Newsletters, Uncategorized|

Ever felt like you have too much work and too little time? Of course you have. Here are five free online tools that will keep your day moving. […]

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Using Twitter to find your next Job

By | May 24th, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Written by our intern Jenna MacDonald Ever think you could use Twitter to find a job? Well, you can! When people think about using social media as a resource for finding jobs, many automatically assume LinkedIn is the only way to go. However, Twitter can also be a powerful resource for job hunters. You can use it to reach a comprehensive network of people, including companies and hiring managers. […]

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Three Major Social Media Screwups This Summer

By | May 24th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]

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