How to Optimize Your Social Media Presence

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If you imagine your community as akin to the wheel of a bicycle, you want its newspaper to function as the all-important hub with spokes radiating both out from, and into, the centre.

The name of the game, of course, is to get folks to connect with your journalism, to communicate with your reporters, to seek out your stories and ultimately to boost the bottom line.

In this audio interview and follow-up white paper, host Amanda Bates interviews publisher and editor Tim Shoults, whose experience with managing digital strategy for Glacier Media has led him to several conclusions about the 5 Ws of social media for the newspaper industry.

Section 1Audio
Lecture 1How to Optimize Your Social Media Presence?
Section 2White Paper
Lecture 2How to Optimize Your Social Media Presence?
Lecture 3How to Optimize Your Social Media Presence? - Recap
Section 3Transcription
Lecture 4How to Optimize Your Social Media Presence?
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