Money Making Ideas for Newspapers – Sponsored Content

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Candide Gregoire from Newspaper Toolbox will show you how to implement a fresh revenue-growth strategy at your publication and show off some examples of the best money-making ideas used at newspapers in Canada and the U.S. Hear a step-by-step guide to creating an ad campaign with Toolbox.

Session Objectives:
• Learn the sales revenue growth formula
• Understand how to create special sections and share pages for revenue growth
• Step-by-step guide to creating an ad campaign with Toolbox
• Presentation of the best money-making ideas in North America
• Question period and idea-sharing with attendees

Who should attend?
• Publishers and general managers
• Advertising managers
• Project managers
• Sales representatives

Candide Gregoire began her career in the weekly press over 30 years ago as a sales representative for a well-known newspaper group in Eastern Canada. She went on to become general manager of three privately owned weeklies, national sales director for an urban lifestyle magazine, and marketing director for Royal Airlines, a Canadian charter airline company. Candide’s extensive experience in the media and marketing industry eventually earned her an appointment as media director for the largest advertising agency in Quebec.

In 2001 Candide was recruited to Newspaper Toolbox. Since then, she has been the managing director of the Toolbox’s English operations. She especially enjoys showing subscribers how they can most efficiently use the product to obtain outstanding sales results.

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