Revenue Streams: Multi-Platform, Custom Content, Brand-Based

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In this presentation at the Ontario Community Newspapers Association’s annual conference, Teena Poirier, the Former Director of Commercial Content Division for the Globe & Mail and a sales and marketing expert with many successful years in building integrated ad programs for publishers, shares ideas on client partnerships and maximizing opportunities, using actual examples from newspapers around the world.

Section 1Video
Lecture 1Revenue Streams: Multi-Platform, Custom Content, Brand-Based
Section 2Audio
Lecture 2Revenue Streams: Multi-Platform, Custom Content, Brand-Based
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