Getting the Product to Market

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Even Houdini might be impressed. The daily task of getting the news delivered to thousands of readers, in a format each one prefers, at the time of day they want it, and in a manner also useful to sponsors and advertisers, surely is something of a magic trick. In newspeak, the process is called distribution.

In her white paper, veteran Globe and Mail and Vancouver Sun reporter Barbara Yaffe digs deep on successful distribution models for newspapers. And on video and audio, in a one-on-one interview between host Tim Shoults and Glacier Media’s Community News Division president, Peter Kvarnstrom, learn how a news team takes distribution seriously and to the streets – literally.

Section 1Video
Lecture 1Getting the Product to Market
Section 2White Paper
Lecture 2Getting the Product to Market
Section 3Transcription
Lecture 3Getting the Product to Market
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