Getting the Product to Market

Even Houdini might be impressed. The daily task of getting the news delivered to thousands of readers, in a format each one prefers, at the time of day they want it, and in a manner also useful to sponsors and advertisers, surely is something of a magic trick. In newspeak, the process is called distribution.

In her white paper, veteran Globe and Mail and Vancouver Sun reporter Barbara Yaffe digs deep on successful distribution models for newspapers. And on video and audio, in a one-on-one interview between host Tim Shoults and Glacier Media’s Community News Division president, Peter Kvarnstrom, learn how a news team takes distribution seriously and to the streets – literally.