On Tuesday, October 22, Curve will be presenting as part of ISES Educates. The topic at hand is how to bring a competitive edge to your event planning and marketing using PR and social media.

We’re going to give you a little bit of a sneak peek right here…

AUDIENCE

Who is it? Break it down into demographics and psychographics (interests). Think like your audience throughout the entire process to best ensure you’re appealing to them.

BUDGET

Yup. You’ve got to have this locked down. Know what you can afford and where you can move funds around if needed.

WANTS vs. NEEDS

Make a list and check it twice (thanks Santa!) You need to have ways to publicize your event but hiring a skywriter might fall into the “want” category. This brings us back to budget. Be honest about what you can/cannot afford to do/have/use.

TRACK

Yes, more lists! Keep up to date with how planning is going. Make sure you also keep those who need to know in the loop – especially when inevitable changes come up. In PR, we use a “communications plan” to track how we will proceed from start to finish, including delegating who will be in charge of what part(s). It’s extremely helpful to keep on track, and we suggest you use something similar.

PUBLICIZE

Social media is free and with a working knowledge, is generally easy to use. You can easily connect to your audience here. Keep them up to date, tease them with sneak peeks, and answer any questions they might have leading up.

The key is knowing which social media platforms you should be using. This goes back to knowing your audience. Are you launching a new yarn shop with an event? Then get yourself on Pinterest and find those knitters in your neighbourhood! Opening a bar? Follow neighbourhood hashtags on Twitter to engage in the conversation! Do you have a website? Start blogging! (And then link those blogs through your social media platforms.)

PR is the other great way to publicize who you are and what you’re up to. You could send a catchy press release to the media, advertise on TV or the radio. You could even get yourself ON TV or the radio thanks to your PR efforts.

BIG EVENT

Enjoy your event, and give yourself a pat on the back for your hard work getting people to show up!

We hope to see you at ISES Educates on Tuesday, October 22! If you can’t attend or are interested in more information in how Curve can help plan your events, contact us! We’d love to talk to you and see how we can help.