When is the best time for you to send a tweet or post something on Facebook?

With automation programs like Hootsuite and Tweetdeck, marketers can easily schedule their posts ahead of time. Unfortunately, the actual time of the posts tend to be overlooked.

Why is this important? Studies have shown that half of the total reach of a post will be achieved in the first 30 minutes. Choosing the correct time to post could greatly impact the number of people who will see it.

Different target audiences will check their phones at different times. For example, if you’re targeting high school students, the 3:00 PM to 4:00 PM segment becomes crucial as they’re just getting out of school.  If you’re targeting young professionals, posts early in the morning are more effective since many of them read the news early on.

Here are some of our posting time recommendations:

Time of Day Reason
8:00 AM to 9:00 AM Did you know that 80 per cent of people aged 18-44 check their phones before they brush their teeth? An early morning post has the potential to be seen by a large number of your followers.
11:00 AM to 1:00 PM Both students and employees are on their lunch break.
4:00 PM to 6:00 PM Many people check their feeds during dinnertime.

Remember, every business is different. Times that may work for you may not work for your audience

So when should you post?

It might sound like cop-out answer, but you need to find out for yourself. Test your posts for different times of day and examine which ones work the best for you.  As backward as it may sound, posts that are off-peak times may actually end up being more successful since there is less competition from other pages.

If you just have no idea where to start, try our posting recommendations (listed above) for one week, and then move the times around for the next week and see if there’s any dramatic changes in response or engagement.

According to ConstantContact:

“Try to find your engagement sweet-spot by determining the intersection of time when the majority of your audience is on Facebook and the time when the least overall posting is occurring.”