gadgets with printed photos

 

Written by our Marketing Strategist, Heather Roy

Today’s audiences expect to view interactive and visual material online. So if you plan to market your products, services or content using only text, think again.

Consider what you click on when surfing the web. Do you watch videos and look at photos on your friends’ Facebook pages before you read text posts or check out articles?

The statistics say you probably do and you’re not alone.

In 2014, Twitter examined tweets with photos, hashtags, links, videos and numbers to determine which elements had the greatest impact on user engagement.

Unsurprisingly, images generated the highest percentage of retweets.

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Credit: Twitter

 

Photos also accounted for 75 per cent of brand Facebook posts in a one-month period in 2014, according to socialbakers, a company that measures and optimizes social marketing.

 

The rise in photo sharing, through social media tools like Instagram, Pinterest, Facebook and Twitter, as well as peoples’ inability to resist snapping pictures of absolutely everything, indicates that the role of photos is only becoming more and more important.

 

 

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But this doesn’t mean that all photos are equal.

 

When selecting photos for social media, try to keep in mind the basic rules of photography:

 

  • Images should be in focus.
  • Don’t cut off body parts.
  • Try to follow the Rule of Thirds – imagine your photo is cut into nine equal parts using two horizontal and two vertical lines. The most important elements of your photo – e.g. faces – should be positioned along these lines or at their intersecting points.
  • Make sure to resize your photos to the size specifications of each social media platform. No one likes looking at only the legs of people in your photo on Twitter until they expand the whole image.
  • Consider the viewpoint of your photo – where you are taking the photo from.
  • Be aware of the items that are in your background – try not to have objects sticking out of peoples’ heads. That’s never flattering!
  • Always strive for uniqueness and try to capture photos that will stand out from the mass of images already circulating online.

 

Do you have some examples of successful social media photos or photo-heavy marketing campaigns? Share your examples with us on Twitter or Facebook.