It shouldn’t be any secret that we here at Curve Communications really love the colour orange. The decision to use orange in our logo wasn’t just a thoughtless choice; we wanted to project our friendliness and confidence.
What about your logo? Are you sure you’re giving off the right message? Take a look at what emotions some major companies are sending out and see if your choice of colour lines up with your brand strategy.
Image Source: Logo Wikia
What it means: excitement, bold, youthful
Examples: Coca-Cola, Red Bull, Disney
Red is definitely a wild, vivid colour that is often associated with risk-taking, increased appetite, and passion. A perfect fit for a company that wants to set themselves apart.
What it means: friendly, confident, playful
Examples: Curve Communications, Fanta, Tangerine
We love using orange as our brand colour because it captures the excitement and enthusiasm we feel about our business. Orange also helps convey warmth and confidence in the brand.
Image Source: Logos Wikia
What it means: optimism, clarity, warmth
Examples: McDonalds, Hertz, Best Buy
Yellow is a very calm colour that emphasizes warmth and cheerfulness even more than orange does. In the case of McDonalds, yellow does a great job of portraying the friendliness and accessibility of the brand.
Image Source: Slideluck
What it means: environmental consciousness, growth, health
Examples: Whole Foods, Starbucks, The Body Shop
Green is a very powerful colour in the business world. Every business wants to portray themselves as being “green”, and having the right coloured logo can go a long way to help make that distinction.
Image Source: Facebook
What it means: trust, strength, dependable
Examples: Facebook, Visa, JP Morgan
Blue is a very popular colour for financial institutions, banks, and anything else that requires a higher degree of trust.
Image Source: Yahoo on Wikipedia
What it means: creative, wise, imaginative
Examples: Yahoo, Hallmark, Wonka
Purple used to be a colour of royalty or authority back in older times, nowadays, it can be used to emphasize wisdom or creativity.