There is still a lot of misunderstanding and misinformation when it comes to social media. Businesses trying to market themselves successfully and build their brand need to know what to do, when to do it and how to do it. The barrage of information coming at you can be overwhelming. Here’s a few common myths we’re busting for you:
1. Be On All Platforms
There are social media platforms coming out of the woodwork all the time, and a common misconception is you have to be a part of it. Not necessarily.
Here at Curve, we were an early adopter of Twitter, but that’s because we looked into how we could use it, and saw the potential of it for our future. Do a bit of leg work into what the platform offers and use your best judgement on if it’s a fit for your brand. If you’re a plumbing supply store, you probably don’t need Pinterest, but your wedding dress store should be populating their feed daily. Regardless of how popular a platform is, if it’s not a good fit for your brand, chances are, your audience isn’t there.
2. Sell, Sell, Sell
The key to social media is in the title: social. Your audience is engaging in discussions and you should do the same. Be a little creative and you’ll easily find a way to merge information about your product into the conversation. There are obviously times where you simply need to be put forth details about your product, and that’s fine. But if your audience responds, do so in kind.
3. Don’t Engage In Unrelated Topics
Those who engage in social media fall into two camps on this. The “never” and the “it’s fine.” We fall into the latter. You don’t want to get so off topic that your audience forgets what your brand is about, but if your audience is talking about something- talk about it too. Again, it’s social media. Be a part of the conversation.
We’re a fan of “Friday Fun.” Find a goofy article or video and share it with your audience on a Friday afternoon. In the end, it will get traced by to you… and your brand.
4. Ignore The Haters
Unfortunately, even the best brands in the world have moments where someone is unhappy with their product. And they’re vocal about it. If someone leaves a comment on your Facebook page regarding poor customer service or a faulty product, respond to them. And do so in a timely manner. Even if the response is “We’re terribly sorry to hear that X happened. We will look into it/speak to X immediately and we will get back to you by Friday.”
You care about your customers, so prove it.
5. You Must Post X Times A Day
It’s not good practice to let your particular feed(s) lapse for days at a time, but it’s also not good practice to spam feeds just because you feel like you have to post something. If you know you will be away from a feed for a day or two, you can use scheduling software like HootSuite to pre-schedule posts (i.e., “We are open today! Join us from 10am-4pm for our big snazzy sale!”) It’s also nice to pre-schedule a post to wish your customers a happy holiday or wish them well for the weekend.
Regarding Twitter specifically, there is a bit of a fine art to bettering your chance of being seen. Know when your audience is active and be active at the same time.
6. Numbers Equal Success
Nike has over 15 million “likes” on Facebook and over 2 million Twitter followers, but remember that Nike was successful long before social media became a part of their everyday business strategy.
Don’t watch the numbers of likes, followers, pinners go up and down and immediately check your bank account. If you post engaging and relatable content, people will want to engage back.
In the end, it’s your product itself that will ultimately prove your success. Social media is just one of many tools that can help you get the word out about it.