Will Facebook’s Lead Ads Make Landing Pages Obsolete?

By | June 4th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Online advertising has always followed a simple formula: an ad drives customers to a landing page where they are enticed to buy a product or schedule a consultation. The closer the ad and the landing page work together, the more effective your ad becomes. (Don’t remember what a landing page is? We’ve got you covered)  Facebook lead ads will change all of that. […]

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Eight Facebook Advertising Terms You Need To Know

By | June 2nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense of the results. […]

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Four Steps to Improve your Facebook Campaigns

By | May 29th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Social Media Training, Uncategorized|

  The Christmas season is one of the most competitive [...]

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Three Facebook Advertising Updates that will make your Ads Shine

By | May 21st, 2017|Old Newsletters, Uncategorized|

  As an advertising platform, Facebook has to constantly evolve to stay ahead of its competitors. In the past few months, Facebook has released several interesting features that will have a major impact your ads’ effectiveness. […]

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Facebook’s Audience Network

By | May 20th, 2017|Old Newsletters, Uncategorized|

  By now you’re probably very familiar with Facebook ads, [...]

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The Best Superbowl Ads of 2015

By | May 17th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

You already know Curve Communications can manage your advertising campaigns from start to finish, including the ad creation itself – so we look forward to the Superbowl each year more for the ads than the football! Next year in Canada, thanks to a change in CRTC rules, we’ll FINALLY be able to see those ads during the game. But while we wait, and for those of you who only saw the ads that ran in Canadian news shows, here is a countdown of our to three favourites that you might have missed…and one truly awful ad that might be the worst in history. […]

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Eight Ways to Sell a Message Through Advertising

By | May 13th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Figuring out how to say something is often just as important as figuring out what to say in the first place. The “how” is known as the Creative Execution Style, and will vary greatly based on your message and your target audience. Think about which method is the most effective for the people you’re trying to reach. Below are eight different techniques to consider: […]

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Subtle Guerilla Marketing – Smaller May Be Better

By | May 10th, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

We spoke about the power of guerilla marketing in the past, but its such an interesting topic that it’s definitely worth a second look. […]

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Holiday Marketing: Start Yesterday

By | May 1st, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

With US Thanksgiving and Christmas rapidly approaching, 'tis the season [...]

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EnRICHed Academy Wins Big on Dragon’s Den!

By | April 14th, 2017|Media Hits, Uncategorized|

EnRICHed Academy on CBC Dragon's Den