Why The ALS Ice Bucket Challenge is the Perfect Social Campaign

By | May 11th, 2017|Blog, Uncategorized|

Amidst so much tragic news around the world in places like Syria, Iraq, Ukraine, and even Ferguson, the ALS Ice Bucket challenge seems like a real feel-good story; something that makes you smile just from hearing it. If you haven’t been paying attention, the formula for these videos is simple. A person goes on camera to explain what they’re doing and encourages people to donate to ALS (short for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease). They then dump a bucket of ice water on their heads. Finally, they name three other people to also take the challenge within 24 hours. […]