Everyone who writes for a company’s blog has likely questioned the efficacy of blogging, and to be fair, it’s a question that deserves answering. Taking into account the researching, writing  and editing, populating a blog with regular content constitutes a major investment of time and resources for most businesses. As I will show, like most marketing and public relations, the value of blogging is in the details, and thanks to Google’s newest updates, these details are more important than ever. […]