Is Your Logo’s Colour Sending The Right Message?

By | May 28th, 2017|Advertising Training, Blog, Learning Curve, Old Newsletters, Uncategorized|

It shouldn’t be any secret that we here at Curve Communications really love the colour orange. The decision to use orange in our logo wasn’t just a thoughtless choice; we wanted to project our friendliness and confidence. […]

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You are what you Tweet: Human Branding in the Digital Age

By | May 22nd, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]

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How “Charlotte” is Good Marketing for the Royal Family      

By | May 19th, 2017|Blog, Industry News, Uncategorized|

Written by Justin Wong and Amanda Bates In case you (somehow) missed the news, The Duke and Duchess of Cambridge have named their newborn daughter Princess, Charlotte Elizabeth Diana. What’s in a name? If we were to close our eyes and pretend that the Royal Family is just another business organization (Diana herself used to call them “The Firm”), the choice of this baby’s name is a very smart move. The full name “Charlotte Elizabeth Diana” is an homage to different members of the royal family. […]

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Instagram: Direct To You

By | May 2nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Instagram sure is making social media waves lately! The photo-sharing [...]

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