The Importance of a Solid Community

By | May 7th, 2017|Blog, Social Media Training, Uncategorized|

How important is it to raise awareness? Awareness might be a suitable benchmark when it comes to traditional media like television and radio, but social media is a completely different beast.  You can (and should) look beyond awareness and start focusing more on engagement.    Facebook allows companies to talk and message their fans directly. They can build relationships, tailor individual campaigns, and craft their brand image in ways companies never could a decade ago.  Having a solid community of engaged individuals behind your Facebook brand is one of the biggest goals (and challenges) of Facebook marketing.   […]