Greenwashing – Why it’s not worth it

By | May 7th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

The trend for businesses to go “green” is one that has grown tremendously popular in recent years. As more and more companies took up the mantle of environmentalism or talked about “giving back to the community,” it became almost a requirement to have some form of altruism in your business. Nowadays, so many companies advertise themselves as being environmentally- or community-focused because it gives them a lot of good will and improves their brand image. […]