Are You a Victim of Ad Blocking?
If your business pumps money into Facebook advertising every month, [...]
Will Facebook’s Lead Ads Make Landing Pages Obsolete?
Online advertising has always followed a simple formula: an ad drives customers to a landing page where they are enticed to buy a product or schedule a consultation. The closer the ad and the landing page work together, the more effective your ad becomes. (Don’t remember what a landing page is? We’ve got you covered) Facebook lead ads will change all of that. […]
The changing face of Facebook and what it means for organic reach
At the end of June, Facebook announced it would [...]
Five Digital Tools to Test Out this Summer
Is your business bracing for the summer slowdown? Why brace [...]
Eight Facebook Advertising Terms You Need To Know
For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean may not guarantee a perfect advertising campaign, but it will help you set up your ads properly and make better sense of the results. […]
What is Facebook Canvas?
Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to action. […]
Four Hidden Facebook Features You Didn’t Know Existed
There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful for businesses, but are a great way to spruce up your personal Facebook page. […]
Four Steps to Improve your Facebook Ads
The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook. […]
Four Steps to Improve your Facebook Campaigns
The Christmas season is one of the most competitive [...]
Three Major Social Media Screwups This Summer
Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]
