Why The ALS Ice Bucket Challenge is the Perfect Social Campaign
Amidst so much tragic news around the world in places like Syria, Iraq, Ukraine, and even Ferguson, the ALS Ice Bucket challenge seems like a real feel-good story; something that makes you smile just from hearing it. If you haven’t been paying attention, the formula for these videos is simple. A person goes on camera to explain what they’re doing and encourages people to donate to ALS (short for Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s disease). They then dump a bucket of ice water on their heads. Finally, they name three other people to also take the challenge within 24 hours. […]