Segment Your Email Marketing in 3 Easy Steps

By | June 7th, 2017|Blog, Uncategorized|

Do you want better open and click rates for your [...]

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Major Business Lessons I Learned From Japanese Culture

By | May 27th, 2017|Blog, Uncategorized|

  Written by Justin Wong, Digital Strategist. I recently had the privilege to take a short trip to Japan in mid-September with my fiancée. While neither of us are Japanese, we loved all the unique things you can only find in Japan.   If you’ve never been to Japan, it is a very different culture than back in North America. Is that a bad thing? Not necessarily. You can definitely apply some aspects of Japanese business culture to your business.   […]

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Laughter is the Best Medicine for Low Engagement

By | May 22nd, 2017|Blog, Social Media Training, Uncategorized|

Written by Jenna MacDonald, Intern at Curve Communications Many brands feel reluctant to leave their comfort zone and share content that strays too far from the ordinary. However, a recent article on Clickz points out that “no brand wants to be perceived as uptight, old-fashioned, and out of touch”. Brands that remain strictly no-nonsense can still be successful, but occasionally using humour can attract customers, enhance brand recall and boost sales. […]

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Three Paid Marketing Tools That Are Worth Every Penny

By | May 18th, 2017|Blog, Industry News, Marketing Training|

As a small business, Curve deeply understands the importance of keeping costs down. There are hundreds of different paid marketing platforms out there, from social media feeds to brand analytics platforms. How do you know which ones are worth the money? […]

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Switching Costs – How To Hold on to Your Followers

By | May 3rd, 2017|Blog, Industry News, Marketing Training, Uncategorized|

Even if you don’t know what switching costs (or switching barriers) are, your business might already have some in place. Switching costs are tangible reasons (both positive or negative) why customers should stick with your business. The more competitive the industry, the more important it is to have switching costs. Traditionally, switching costs have been about punishing your customers for switching to a competitor, but right now we want to focus on positive switching costs.   […]

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Instagram: Direct To You

By | May 2nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Instagram sure is making social media waves lately! The photo-sharing [...]

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Facebook: Organic Is A Bad Word

By | May 2nd, 2017|Blog, Learning Curve, Social Media Training, Uncategorized|

Once again, Facebook has made adjustments to its newsfeed algorithm- [...]

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Holiday Marketing: Start Yesterday

By | May 1st, 2017|Advertising Training, Blog, Learning Curve, Uncategorized|

With US Thanksgiving and Christmas rapidly approaching, 'tis the season [...]

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A Selfless Good Marketing Deed

By | May 1st, 2017|Blog, Industry News, Marketing, Marketing News, Uncategorized|

If you watched the TV show Friends, you probably remember [...]

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Your Event: How To Market

By | April 30th, 2017|Blog, Learning Curve, Public Relations Training, Social Media Training, Uncategorized|

On Tuesday, October 22, Curve will be presenting as part [...]

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