Multicultural Marketing Matters

By | May 30th, 2017|Blog, Learning Curve, Uncategorized|

This article was written by our intern, Zara Doshi!   Is your business guilty of adopting a ‘one size fits all’ approach to multicultural marketing? Are you failing to include the ethnic consumer in your core strategy? Don’t worry, you are not alone. Though this type of marketing aims to target a specific multicultural or ethnic consumer base, many companies miss the mark.  […]