What are Facebook Relevance Scores?

By | May 17th, 2017|Blog, Industry News, Uncategorized|

Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well they are received by the audience from a scale of 1 to 10, with 10 being the highest possible score. According to the company blog post, “Relevance Score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience.”   […]