The Phew Factor

By | May 26th, 2017|Blog, Industry News, Learning Curve, Uncategorized|

  Written by Amanda Bates, Managing Partner   There’s a well-known saying that “there’s no such thing as bad publicity,” and often as marketers, we subscribe to this way of thinking ourselves. To quote someone who really GOT IT early on, Oscar Wilde said: “There is only one thing worse than being talked about; and that is NOT being talked about.”   […]

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Marketing Mishaps 101: Malaysia Airlines

By | May 12th, 2017|Blog, Industry News, Learning Curve, Public Relations Training, Uncategorized|

Let’s say you’re a high-up executive at Malaysia Airlines. Your public image has taken quite a hit with recent events with MH370 going missing back in March and MH17 being shot down over East Ukraine. According to the Sydney Morning Herald, the company has been suffering from sizeable financial woes, major job cuts, and a recent sexual assault scandal. […]

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How to Write Your Own Press Release

By | April 16th, 2017|Learning Curve, Public Relations Training, Uncategorized|

Last week we blogged about how small businesses can cheaply wisely hire [...]

Hiring Someone Else to Write Your Press Release

By | April 15th, 2017|Learning Curve, Public Relations Training, Uncategorized|

Welcome to the first entry in our newest series of [...]