Reddit, Brexit, and Trudeau – How a Moment of Carelessness Can Damage Your Credibility
In our digital world, any mistake you make has the [...]
Four Hidden Facebook Features You Didn’t Know Existed
There’s a lot more to Facebook that meets the eye. Even though Facebook is by far the most popular social network in the world, there are lots of hidden customizations, settings, and features many people aren’t aware of. Note that these won’t be very useful for businesses, but are a great way to spruce up your personal Facebook page. […]
FineBros – How Greed can Cripple your Business
You may not recall whom the FineBros right [...]
Is Your Social Media Authentic Enough?
Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still bring in sales and new leads. In their attempts to try and blend in to the “cool kids”, companies can end up going too far and revealing just how out of touch they are to their target audience. […]
How does Social Media Benefit a Comprehensive Marketing Plan?
The next time you’re writing a marketing plan, think about whether social media should be a part of it. […]
Three Major Social Media Screwups This Summer
Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]
Are you the Chief of your Company? Then you better get Social!
This blog post was written by Curve Communication intern Jenna MacDonald According to the latest stats, as many as 80 per cent of CEOs are now on social media. It’s easy to understand why so many company chiefs are joining the bandwagon – social media is an excellent platform to showcase thought leadership and bring new ideas to table (or the world!) and influence others. […]
Laughter is the Best Medicine for Low Engagement
Written by Jenna MacDonald, Intern at Curve Communications Many brands feel reluctant to leave their comfort zone and share content that strays too far from the ordinary. However, a recent article on Clickz points out that “no brand wants to be perceived as uptight, old-fashioned, and out of touch”. Brands that remain strictly no-nonsense can still be successful, but occasionally using humour can attract customers, enhance brand recall and boost sales. […]
Three Killer Social Media Tips for Startups
So you and your friends have just started a new business and you’re excited to get your ideas off the ground. However, it’s crucial not to neglect your social media efforts – even if your product hasn’t launched yet! However, startups and small business ventures don’t usually have tons of extra money to spend on advertising, so often that’s out of the picture. Not to worry, there are still plenty of ways to reach your audience without spending a dime. […]
You are what you Tweet: Human Branding in the Digital Age
Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]
