Is Your Social Media Authentic Enough?

By | May 30th, 2017|Blog, Email Blasts, Old Newsletters, Uncategorized|

  Social media is an interesting tool for businesses. We want to be authentic and genuine and form a real connection with customers, but many companies don’t quite seem to get it. Executives often want their social media channels to be cool and hip, but still bring in sales and new leads. In their attempts to try and blend in to the “cool kids”, companies can end up going too far and revealing just how out of touch they are to their target audience. […]