What is Sponsorship and Why is it Important?

By | May 13th, 2017|Blog, Learning Curve, Public Relations Training, Uncategorized|

You’ve seen those corporate logos on racecars, at events, and even plastered all over athletes – that’s because sponsorship is (and continues to be) an effective way of boosting the visibility of your brand. We’re not telling you to be the next Nike and pour millions (or billions) of dollars into sponsorship, but sponsoring a small community event here and there could do wonders for your business. […]