Switching Costs – How To Hold on to Your Followers

By | May 3rd, 2017|Blog, Industry News, Marketing Training, Uncategorized|

Even if you don’t know what switching costs (or switching barriers) are, your business might already have some in place. Switching costs are tangible reasons (both positive or negative) why customers should stick with your business. The more competitive the industry, the more important it is to have switching costs. Traditionally, switching costs have been about punishing your customers for switching to a competitor, but right now we want to focus on positive switching costs.   […]