Five Digital Tools to Test Out this Summer
Is your business bracing for the summer slowdown? Why brace [...]
Using Twitter to find your next Job
Written by our intern Jenna MacDonald Ever think you could use Twitter to find a job? Well, you can! When people think about using social media as a resource for finding jobs, many automatically assume LinkedIn is the only way to go. However, Twitter can also be a powerful resource for job hunters. You can use it to reach a comprehensive network of people, including companies and hiring managers. […]
Three Major Social Media Screwups This Summer
Has the heat gotten to everyone? There have been quite a few high-profile social media blunders by people who should really know better by now. Not to kick these celebrities and businesses when they’re down, but it’s important for all of us to understand how it can just take one momentary lapse of judgment to send your brand into a PR spiral. […]
Three Killer Social Media Tips for Startups
So you and your friends have just started a new business and you’re excited to get your ideas off the ground. However, it’s crucial not to neglect your social media efforts – even if your product hasn’t launched yet! However, startups and small business ventures don’t usually have tons of extra money to spend on advertising, so often that’s out of the picture. Not to worry, there are still plenty of ways to reach your audience without spending a dime. […]
You are what you Tweet: Human Branding in the Digital Age
Written by Heather Roy, Marketing Strategist at Curve Communications More than half of companies now scan potential employees’ social media accounts to vet them, according to CareerBuilder’s annual social media recruitment survey. People’s online reputations – especially how they present themselves on platforms like Facebook, Twitter and Instagram – have piqued the interest of employers for quite some time. “The percentage of companies that use social networking sites to research job applicants has been steadily growing, from 39 per cent in 2013, up to 43 per cent last year, and now 52 per cent,” CareerBuilder, an employment database, posted on its website. […]
Are your Tweets Damaging your Business?
Like it or not, your business is greatly influenced by social media. To succeed online, your business must be credible and provide value to followers through every single tweet. Poorly-thought out tweets can slowly erode a company’s online reputation. Here are three things NOT to do when running a corporate Twitter account. […]
The Dark Side of Social Media
If you’ve ever tried creating a social media page for [...]
To Post Or Not To Post
Sorry Shakespeare, but we're going to borrow from one of [...]
The Fine Art of Retweeting
It's been said that imitation is the sincerest form of [...]
What Kobe Bryant Can Teach You About Crisis Communications
A famously polarizing figure, Kobe "Bean" Bryant always managed to [...]
