Why you may have great content for your customers without even knowing it
We know. Creating valuable content to share with your customers can be difficult. That is why you shouldn’t neccesarily look to create new content. Often, curating content that you have been accumulating for in-house use is often best! Michael Brenner of Forbes Magazine said it best: “The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again.” […]