Twerked

At the time of writing this, almost 10 million people have viewed Caitlin Heller “epic twerk fail” her way into the YouTube hall of fame.

[pullquote align=”left”] Even the debate between it being real or fake just gave the video more publicity.[/pullquote]

There’s just one small thing.

There is no Caitlin Heller. And she didn’t actually catch on fire.

The video was a creation of late night talk show host and comedian Jimmy Kimmel. The video however, proves the power of viral and video marketing. Even the debate between it being real or fake just gave the video more publicity. Now that the video has been exposed as a joke, even more people are flocking to watch the video.

Stand-out-from-the-crowd video production can not only enhance your product, but get you publicity you never even imagined. Why a video goes viral is still a mystery, but why not take the chance? What’s there to lose… Except potentially 10 million viewers.